Mobile Phone Technology Makes mCommerce a Reality

In recent years, mobile commerce, or mCommerce, has developed into a major marketing tool for many industries. In the same way the Internet revolutionized communications and marketing, mobile communications technology has greatly refined the way business is done.

Essentially, mCommerce is in reference to a business transaction using any type of mobile device, including a mobile telephone or a personal digital assistant. Going to the store to shop has become archaic, with modern shoppers able to survey, select and purchase products from their own smart phone. According to one research study, nearly 40% of the their owners have used smart phones to make at least one transaction. And eCommerce is growing every year, with more than four billion mobile telephone users throughout the world. This tremendous growth in cellular telephone usage offers tremendous business opportunities, particularly for large retail outlets.

Mobile commerce came into being in 1997 when soft drink machines installed in and around the Finnish capital of Helsinki were equipped so they could be used by anyone with a mobile phone. The machines accepted payment through short-message texting services. The first mobile-phone banking service was established, also in Finland, the same year. Finland again led the way when the downloading of audio and video content became available there in 1998. A full array of banking activity was made possible via mobile phone access in a service that was established in the Philippines a year later. Once the world broke into the 21st Century, mobile marketing applications developed rapidly. By then, it was possible for those with mobile phones to pay for parking spaces in Norway, purchase train tickets in Austria and order airline tickets in Japan.

Many businesses have come to use mCommerce services to keep in touch with potential customers.

This capability was greatly enhanced when the iPhone was introduced in 2007. This technology offers considerably more security than conventional texting services, and is also less subject to the vagaries of telephone traffic “congestion”. A number of new eCommerce capabilities have recently come online, including location-based service (LBS), which can actually pinpoint the location of the mobile device and help guide shoppers to the nearest retail store. Other mobile marketing applications include the remote purchasing of “electronic” tickets, which can be presented at the desired venue, and the ability to obtain vouchers or coupons electronically. Through eCommerce technology, someone can receive news and sports reports, financial records and even participate remotely in auctions.

Use Mobile Phone Technology

Mobile phones are definitely one of the hottest gadgets of recent times. People don’t just want another phone for making or accepting calls, they want something very stylish and chic which they can flaunt. The companies manufacturing handsets are emphasizing on the designs and features that would attract the consumers. Let us help you understand a little bit more about multiuse mobile phone technology.

With your handset equipped with camera, you can click pictures wherever you are. The higher the resolution of these cameras, the better the picture quality is. One can opt for a VGA (Video Graphics Array) or mega pixel cameras. The photos clicked on these camera enabled mobile phones can be easily transferred and stored in a computer with the help of various software.

An Mp3 player is another appealing feature of these mobile phones. You can listen to your favorite number even when you’re on the go. In-built FM is also incorporated, keeping in mind the needs of the music lovers.

You surely want your handset to look ultra suave. So how can one miss out the touch screen feature? You can access all applications with your finger tips. It’s much more convenient and impressive than the keypad.

Bluetooth and infrared technologies in your cell phones allows you to transfer your desired pictures, ring tones and music from your friend’s mobile in seconds. Bluetooth wireless technology also enables you to transfer data from your mobile, directly into the computer without using the USB port. Moreover you can use it as a modem.

IF you always wish to stay connected to the rest of the world, then mobile Internet feature is something you will appreciate. With the GPRS (General Packet Radio Service) and GSM (Global System for Mobile communication) in your handset, you can browse the internet anytime anywhere. You will be always connected to your friends, folks and colleagues through e-mail. You can sit at home and make railway reservation, shop through e-shopping, make new friends through the social networking sites, finish your college assignment while sipping coffee in your favorite café or make your payments through e-banking, there are ample number of things you can do with internet on your mobile phone.

The Latest Popular Trend in Mobile Phone Technology

Android phones are the recent fad and craze that has taken over the mobile phone buyers. These phones are better known as smart phones using android technology with innumerable features and applications. Android mobiles are now the most commonly preferred mobile devices using cutting edge and advanced technology. It has proved to be a sought after phone segment world over with its attractive application downloading facility. Android itself is primarily an operating system based on Linux. This system was first developed by Google employee Andy Rubin and its growing popularity has only lead to increased membership number.

Android phones provide an affordable platform for downloading tools and applications from the internet at free of cost. One doesn’t need to pay for applications that are offered by android and can be downloaded without paying anything extra. Such applications are often developed by third party or those software professionals of a development company. These applications are created in keeping with different client requirements and are made with the help of technology which doesn’t require any licensing or permission. Such applications are again priced affordably and reasonably to create unique applications for the android market. Nowadays, most mobiles are in-built with such systems and are priced accordingly depending on the different features.

Android phones are built with an integrated advanced technology which provides the required platform for various applications. Several programs can also be combined through such android platform. Many-a-times, mobile development companies use android as a platform to combine programs or promote them. These phones are the most coveted and much in demand phones of the current generation. These kinds of phones are known for their multi-tasking, user-friendliness and multi-functionality. They are mainly run by the customized graphics in the 2D and 3D library designed with the use of OpenGL ES 1.0.

Android mobiles are designed to make tasks easier and enable it with proper security means for the sake of safety. These have a framework of featured applications which is used to reuse or replace the components of the phone. The phone browser is dependent on the engine for open source webkit and fitted with SQLite for storing data. These mobile phones are also enabled with media supportive formats like audio, video and other formats for still image like MPEG4, H.264, MP3, MP4, AAC etc. Such phones also had various add-on features like 3G, Bluetooth, Wi-Fi, camera, GPS navigator and compass on the handsets.

Other integral features in these high-end, advanced handsets or mobiles are memory storage capacity, performance profiling, emulator, debugging tool and plug-ins. These phones are marked by features like sleek design, dual core application processor and Amoled display. Mobile brands like Sony offer personalized features like Timescape, messaging and application downloading facilities based on the android platform. Micromax also presents various android supportive features like touch screen, GPS navigation, android market, sensor etc. The other striking features of such mobile phones RAM capacity of 256MB, ROM of 512 MB, Flash, light sensor, Video Recording Resolution of 320×240 (QVGA), 16 GB expandable memory, 3.5 mm jack, bluetooth, USB port etc.